“Tapping global, women-owned agencies Keeney + Co and Creator Maker helmed by tenured marketing and communications industry leaders Mica Keeney and Suzanne Bannister, the UNDP challenged previous norms and broke ‘business-as-usual’ through the creative spin on the event.”

“Our bi-continental presence fosters a brilliant mix of employees from different cultures and backgrounds - bringing varied knowledge and perspective to our creative ideas and the workplace. From a client point of view, we’ve successfully helped brand launches, such as Equinox and J.Crew, into either US and UK local markets, as we are fully equipped to strategically support brands by leveraging our expertise in each region.” Mica Keeney

“This is an unusual time for everyone, so fresh, agile thinking and proactive ideas have been welcomed by new and existing clients and in many cases, converted into briefs. Even the most established companies are looking to evolve—from developing more meaningful values and braver creative to making business efficiencies—so now is the time to introduce yourself to those dream clients and show how you’re adapting, too.” Mica Keeney

Thinking about entering the Cannes Young Lions Competition? We consulted with the 2020/21 PR winners, Mica Keeney and Caitlin Corcoran, for advice based on their experience (and success!). Read on for their top five tips for putting your best foot forward (and check out their winning campaign here).