Feeld

01 / THE OPPORTUNITY

Feeld wanted to make a bold impression in the US, particularly in Los Angeles. The challenge was to build cultural relevance and spark conversation through an unexpected, boundary-pushing creative partner who reflected the brand's unconventional spirit.

02 / THE COLLABORATION

Partnering with Swedish designer Gustaf Westman, Feeld's world of curiosity and connection was brought to life through an unconventional design collaboration. At its heart was a playful, oversized bed made for five, challenging traditional ideas of intimacy and relationships.

The partnership came to life at Simon House in LA through an immersive experience, community-led event, content partners, and limited-edition sleepwear and playful design objects that extended the story beyond the event.

03 / THE IMPACT

The collaboration introduced Feeld to new audiences across LA and the US's creative community, generating conversation at the intersection of design, culture and modern relationships. Editorial coverage, including Wonderland, helped amplify the partnership beyond the event.

Executed in partnership with Axe + Saw