Brief: How can we show up in a way that engages both new and existing consumers, pushing the brand narrative beyond just torso shots and educating on the product pillars?

Strategy & Execution: We partnered with 2(X)IST, with a vision to rejuvenate their iconic status through a comprehensive approach to brand awareness, emphasizing dynamic content creation and production, ensuring that it stands out once again as a true icon.

Throughout strategy workshops and subsequent content shoot planning, we developed content campaigns that came from a broader emotional concept, and echoed back to an overarching distinct narrative, developing cohesive and meaningful brand content.

We handled the creative concepting, shoot production incl. location scouting, model sourcing, shot list development, photographer and videographer engagement, on-set management and post-production, as well as content planning across social and web.

Executed in partnership with High Tide