About KEENEY + CO

With over 12 years of marketing experience within the US and UK markets, we collaborate with brands to achieve their business objectives – bridging culture, communities, and commercial results.

Our Approach? With such a fragmented marketing landscape, there is no one-size-fits-all approach for our clients. Collaboration is at the heart of what we do.

  • Working with Clients …Rather than merely for them to ensure that we understand all facets to their business and that the strategy is rooted in their priorities and goals.

    Channel- and Industry-Agnostic choosing the most effective tools, resources and approaches to enable our clients to flourish – backed by a wealth of experience.

  • Bespoke Team Assembly pulling in talented specialists from a trusted network of partners to best serve each client in a way that caters to their unique business needs.

Our Services

  • Meaningful, sustainable brand building, go-to-market and campaign development.

  • Scalable, creative ‘Big Ideas’ with amplification and roll-out planning.

  • High-quality campaign and activation production across channels, inclusive of:

    • PR + communications

    • Talent + influencer engagement

    • Brand collaborations

    • Social + digital

    • Experiential + events

    • Content creation + amplification

  • Best-in-class team structures and specialist personnel to effectively deliver marketing.

About the founder — mica keeney

Since graduating from the University of Cambridge with first-class honors, Mica has been working in marketing and communications, working across sectors - everything from Netflix and Victoria’s Secret to Lo Loestrin Fe and Estée Lauder Companies.

For the past eight years, Mica has lived in New York, helping brands engage consumers, achieve cultural relevancy and drive strong brand equity in an increasingly cluttered landscape.

Outside of that? Mica won a Cannes Young Lions award, is on the Next-Gen Board of the International Communications Consultancy Organization, has appeared on panels such as at the World Bank, and is a regular spokesperson for The PR Net. She also recently graduated from the Digital Marketing program at Columbia Business School.

In her spare time, Mica loves music, sound healing, any type of puzzle and supporting the local NYC community through New York Cares, Elizabeth Street Garden, Footsteps, and Henry Street Settlement.