With over 14 years of marketing experience within the US and UK markets, we collaborate with brands to achieve their business objectives – bridging culture, communities, and commercial results.
Our Approach? In an increasingly fragmented marketing landscape, there is no one-size-fits-all solution. Collaboration sits at the heart of everything we do.
Collaboration with Clients — We work with clients, not just for them, partnering closely to understand their business and build strategies rooted in their priorities and long-term goals.
Collaboration with Industry Specialists — We assemble bespoke teams from a trusted network of best-in-class specialists, aligning expertise to the client’s unique business needs with a specific marketing team.
Collaboration with Culture-First Partners — Brands shouldn’t speak in isolation. We recommend collaboration partners to place brands authentically within culture and connect with audiences where they already are.
Collaboration across Marketing Channels — We believe marketing works best when integrated. We operate across the full ecosystem (PR, content, digital, partnerships, and experiential), collaborating seamlessly with agency partners and in-house teams.
About KEENEY + CO
About the founder: mica keeney
Since graduating from the University of Cambridge with first-class honors, Mica has been working in marketing and communications, working across sectors - everything from Care Bears, Netflix, and Victoria’s Secret to Lo Loestrin Fe, Tiffany & Co, and Estée Lauder Companies.
For the past ten years, Mica has lived in New York, helping brands engage consumers, achieve cultural relevancy, and drive strong brand equity in an increasingly cluttered landscape.
Outside of that? Mica won a Cannes Young Lions award, is on the Next-Gen Board of the International Communications Consultancy Organization, has appeared on panels such as at the World Bank, and is a regular spokesperson for The PR Net. She also recently graduated from the Digital Marketing program at Columbia Business School.
In her spare time, Mica is a mother to her darling Maélie, writes a Substack Motherhood Muses and for Spread The Jelly, loves music, sound healing, any type of puzzle and supporting the local NYC community through New York Cares, Elizabeth Street Garden, Footsteps, and Henry Street Settlement.