Business Challenge: How do we bolster Bobbi Brown’s social media presence on Instagram and TikTok to engage the younger audience with the heritage brand?

Strategy & Execution: Throughout a five year relationship, we supported Bobbi Brown with social-first creative concepting and execution for both the Global and US team.

Strategic social recommendations drove a 450% year on year increase in social relevancy as reported by industry platform Tribe.

Highlights included ideating and launching the brand’s first TikTok campaign: one, a hashtag challenge leaning into the foundation’s weightless product benefit and the second, playing into 90s nostalgia with a Gab Union collaboration. 

We also worked together on experiential activations, such as the Global influencer trip in NYC hosting 50+ guests at eight events with Athena Calderone, Mansur Gavriel, Lizzie Olsen, and Yara Shahidi, as well as retail conferences and trade events.

Executed as part of Mission