Business Challenge: How can we support the Swarovski portfolio – shifting perception from a traditional crystal figurine brand to a fashion-led jewelry brand for the next generation?

Strategy & Execution: We developed a national strategic communications plan that included garnering an abundance of press coverage for the various collections timed to relevant moments in the news cycle, securing dressing opportunities for key events throughout the early Awards Season, including the Golden Globes, SAG Awards, and several film premiers, and supporting key retail moments such as launching the first Digital Concept Store on the East Coast and Swarovski’s first dedicated brand store on Amazon.com.

We also supported the announcement of the brand’s new Creative Director who led a major brand refresh.

Executed in partnership with Mission