Business Challenge: How can we drive awareness of Lo Loestrin FE amongst millennial women and encourage them to discuss their birth control options with an Ob/Gyn?

Strategy & Execution: As the US consumer Agency of Record for four years, we worked with Allergan, the maker of Lo Loestrin Fe, on multiple educational campaigns empowering and educating women on birth control.

Initially under the platform ‘ActuallySheCan’ focused on female empowerment, followed by ‘KnowYourBirthControl’ focusing on birth control options — we launched over 12 campaigns, along with evergreen activity for the brand.

From a partnership with Tribeca Film Festival and TED Women to a content series with Shay Mitchell, Madeleine Petsch and Vanessa Bayer uncovering birth control misconceptions, we reached millennial women across the US through 378+ media placements and 55+ influencer partners.

We also established a footprint for Lo Loestrin Fe on 270 high-enrollment college campuses through a partnership with Barnes and Noble College stores.

Executed in partnership with Mission