Business Challenge: How can we deliver La Mer product to influential Instagram and TikTok partners through a creative delivery that encourages social sharing, within the limitations of COVID-19?

Strategy & Execution: Transforming typical influencer mailer deliveries, we took a new approach to gifting with the La Mer Trunks—celebrating the hero Creme de la Mer and bringing a one-of-a-kind luxury experience, with Ruinart champagne, Frette robes, a sea-inspired soundscape, and a handwritten note.

Over the course of three days, we visited 50+ VIPs homes with resulting content across Instagram and TikTok—positioning La Mer as a leader in luxury skincare for the next generation.

Executed as part of Mission