Business Challenge: How can we develop a campaign with a unique identity that engages both skincare professionals and consumers, reinstating Dermalogica as an authority in skin?

Strategy & Execution: We developed the global educational campaign The Power of Pro Skin, from strategy through to education in collaboration with the Dermalogica brand team.

The campaign reinstated Dermalogica as the authority in professional-grade skincare highlighting the Professional Skin Therapists and rich educational offering.

The project included campaign strategy, such as insights and audience insights, creative development such as campaign guidelines and identity, and a 360 roll-out plan with a content shoot, webpage development, social asset creation and influencer partnerships.

Executed in partnership with Mission