Business Challenge: How can we reinvigorate Olaplex’s scientific authority and innovative bond-building technology, while generating brand awareness & encouraging product trials?

Strategy & Execution: We created an immersive brand moment tied around National Olaplex Day on June 25th, and the brand’s 9th anniversary. We designed and executed multiple branded consumer sampling moments by way of wrapped vehicles/pedicabs in Olaplex brand colors that were stationed around key Sephora/Ulta locations in three key markets: NYC, LA & Chicago. We also developed custom press mailers with a birthday cake to honor Olaplex’s 9th birthday, No.3 Hair Perfector, and branded birthday collateral that was seeded to eighty US-based editors & influencers.

Executed as part of BMF