Business Challenge: What should be the go-to-market strategy for the new NFT marketplace, BlockBar, a first-mover, early-adopter, and authority at the intersection of the luxury wine and spirits and tech industries?

Strategy & Execution: We developed a communications strategy that established newsworthy storytelling, and led to 747 pieces of media coverage with a global reach of 468M+ impressions, and enticed subsequent partners to work with BlockBar including Dictador, Penfolds, Royal Salute and Hennessy.

As part of the tactical approach, we hosted and managed a Global virtual event for key media and stakeholders, introducing them to the brand and featuring a strong conversation between reputable industry insiders. This also gave journalists an opportunity for a Q&A to learn more about the business proposition.

The buzz generated for the launch partnership with Glenfiddich resulted in a record breaking sell-out in under 4 seconds of $220K+ liquor product sales.

Executed in partnership with Mission