Business Challenge: How can we drum up sustained conversation around around the 60th Annual Pirelli Calendar over a six month period, in line with the key sales period?

Solution: We created a strategic communications plan for the 2024 Pirelli Cal’, created by Prince Gyasi with a campaign, channelling the zeitgeist of the theme ‘Timeless’.

Through multiple storytelling moments from June to November, we secured coverage in New York Times (print and online) WWD, CNN, Good Morning America, W Magazine, Hypebeast, People, The Zoe Report, Yahoo Entertainment, PopSugar, Daily Front Row, Essence and many more.

The strategic press placement included a behind the scenes sell in, calendar reveal, multiple interviews with both Prince and talent involved, a US press junket and media trip attending the red carpet launch gala.

Executed in partnership with BellCo