Nestlé Waters
ENCOURAGING PEOPLE TO RECYCLE THEIR plastic water BOTTLES TO HELP CREATE A BETTER TOMORROW
Business Challenge: How does Nestlé Waters find a cohesive, engaging and motivating way to talk to their consumers about the environmental and societal actions that their brands were taking every day?
Solution: Through powerful, emotional animations, we inspired consumers to get involved in Nestlé Water’s One-for-One Promise that for every pledge to recycle, a bottle of water would be donated to local communities in need.
Running the campaign across each of the six regional brands, including Poland Spring, Zephyrhills and Arrowhead, we partnered with Feeding America and DigDeep to provide safe bottled water to the local communities in need.
A dedicated webpage was created on each of the brand’s website showcasing more details about the program, and a QR code was placed on every single bottle across the US driving to the campaign’s webpage.
The campaign ran in outlets such as AdWeek, The Drum, and Plastics Today, alongside influencers in each region sharing the initiative and encouraging others to take part.
Executed in partnership with Mission
Pia Baker, Ex-Nestlé Waters, Group Marketing Manager, Grounded World, Partner Associated of Plastic Recyclers, Marketing Strategy Consultant