/ CASE STUDY
TIFFANY & CO
Repositioning an icon for the next generation.
01 / THE OPPORTUNITY
Tiffany & Co had the heritage. The opportunity was to give a younger audience a new reason to fall in love with the brand.
Working alongside incoming Creative Director Reed Krakoff, we developed a strategy to bring the Paper Flowers collection to life through culture, community and an unmistakable takeover of New York City.
02 / THE COLLABORATION
From transformed bodegas and wrapped taxi cabs to branded subway cards, wheatpasting murals, and live skateboarders throughout SoHo and Midtown, every touchpoint drove retail traffic and cultural conversation.
At the Fifth Avenue Flagship, we built a vast digital clock featuring hours of interactive content with social media integration for national reach, culminating in a major VIP launch event.
03 / THE IMPACT
The campaign generated consumer sentiment that directly met the CEO's stated goal: repositioning Tiffany & Co as a next-generation jewelry store.
Executed in partnership with Mission
