Surf outpost

01 / THE OPPORTUNITY

With the rise of glamping and experience-led travel, Malibu RV Park wanted to attract a new generation of travelers while continuing to engage its loyal guests. The challenge was to build brand awareness, strengthen its digital presence and increase occupancy, particularly during the quieter winter months.

02 / THE OPPORTUNITY

We developed a digital growth strategy combining social content, influencer engagement and strategic partnerships to introduce the destination to new audiences and drive bookings.

From launching its Instagram channel and improving the website experience to hosting travel influencers and encouraging guest reviews, we created new opportunities for discovery and engagement.

We also expanded the property's presence across booking platforms including Hipcamp, The Dyrt and BookOutdoors, while advising on brand positioning, visual identity and competitive pricing to support long-term growth.

03 / THE IMPACT

The strategy contributed to an immediate increase in winter occupancy, turning a traditionally quieter season into a stronger revenue opportunity. By connecting digital storytelling, influencer advocacy and new booking partnerships, we helped expand the destination's reach and establish a foundation for continued growth.