/ CASE STUDY
Aveda
TURNING UP THE VOLUME ON the brand’s LOCAL RELEVANCE
01 / THE OPPORTUNITY
Aveda wanted to rebuild brand awareness and relevance in priority markets by reconnecting with consumers at a local level. The challenge was to create meaningful opportunities for product discovery, community engagement and stronger connections with local salons and retailers.
02 / THE COLLABORATION
We developed a micro-localization activation plan targeting Aveda’s key markets with product trial. We launched the ‘Turn Up The Volume’ program across Seattle and Canada, leaning into the power of performance with the the Invati Advanced™ product range. Through targeted activations within each city, Aveda showed up through local events with Daybreaker, local influencer seeding, retail and salon engagement, street sampling and coffee carts.
03 / THE IMPACT
The program brought Aveda beyond the salon and into everyday community life, creating new opportunities for product trial, brand discovery and local engagement. The Daybreaker collaboration connected Aveda with wellness-minded audiences through shared values of self-expression and wellbeing, demonstrating the power of culturally relevant partnerships to strengthen local brand presence.
Executed in partnership with Mission
