/ CASE STUDY
F45
Celebrating an IPO with New York City’s first major outdoor activation post-pandemic
01 / THE OPPORTUNITY
How do we celebrate F45’s IPO at the New York Stock Exchange wto showcase the company’s successes globally and foster strong relationships with 300+ key stakeholders, including investors and employees?
02 / THE COLLABORATION
We managed and produced the NYSE celebration for F45 which consisted of experiential production with an outdoor activation and VIP event, talent management with Steve Aoki, Flo-Rida, FISHER and Yolanda be Cool, PR support with key stakeholder interviews and Getty logistics, in addition to guest list management and content creation for all assets.
This project showcased a multilayered activation executed within stringent guidelines due to COVID and tight timeframe—driving international attention for F45 and engaging key stakeholders.
03 / THE IMPACT
The celebration generated global buzz around F45’s IPO, putting the brand in front of investors and consumers alike. One of New York City’s first major outdoor events since the pandemic, the activation transformed a financial milestone into a high-energy brand moment, celebrating F45’s transition into a publicly traded company.
Executed in partnership with Mission
