/ CASE STUDY
LA MER
Transforming product mailers into the ultimate luxury gifting experience.
01 / THE OPPORTUNITY
La Mer wanted to elevate its iconic Crème de la Mer through an innovative influencer experience that would drive social conversation and word-of-mouth advocacy. The challenge was to bring the brand's luxury heritage directly into the homes of influential tastemakers with a white-glove experience.
02 / THE OPPORTUNITY
We reimagined traditional influencer gifting as an immersive, white-glove experience for top-tier celebrities, media and creators across New York and Los Angeles, including Jasmine Tookes.
Each recipient received a bespoke La Mer Green Trunk, revealing a series of luxurious surprises — from Ruinart champagne and Frette robes to a one-pound jar of Crème de la Mer. Designed to inspire discovery and sharing, the experience transformed a product delivery into a highly personalized brand moment.
03 / THE IMPACT
Just 48 deliveries generated 225 Instagram and TikTok posts, more than 135 million social impressions and 2.5 million engagements. The experience sparked organic viral content, proving that an intimate, highly considered activation could deliver extraordinary reach.
