VIctoria’s secret

01 / THE OPPORTUNITY

As Victoria's Secret entered a new chapter, the brand sought to engage new audiences, strengthen media relationships and communicate its evolving identity. The opportunity was to bring its changing vision to life through compelling storytelling and meaningful cultural engagement, building momentum around the brand's next chapter.

02 / THE OPPORTUNITY

We partnered with Victoria's Secret to develop a proactive and reactive communications strategy, shaping the narrative around its evolving brand direction and creating opportunities for meaningful engagement.

Through the VS Now platform, we supported major initiatives including the launch of the VS Collective and mastectomy bras, while strengthening key media relationships and identifying compelling stories across fashion, beauty and culture.

Alongside strategic press engagement, we produced more than 10 events across the US, creating moments that brought the brand's evolving identity to life centered around key retail moments, such as Holiday and product launches.

03 / THE IMPACT

Our work secured over 100 media placements, including Good Morning America, Vogue, Harper's Bazaar and People en Español, helping sustain national visibility during a significant period of brand change.

Executed in partnership with Mission