/ CASE STUDY
UNITED NATIONS
MAKING CLIMATE ACTION IMPOSSIBLE TO IGNORE at the un hq with an innovative event.
01 / THE OPPORTUNITY
Ahead of the 10-year Anniversary of the Paris Climate Agreement in 2025, the UNDP wanted a unique moment that drove awareness of the Climate Promise, while showcasing the climate action already taking place on the ground.
02 / THE COLLABORATION
We reimagined the traditional UN format as Below 1.5 by 2025: THE PLAN, a 90-minute livestreamed talk show designed to make climate action feel urgent, accessible and actionable.
Hosted by actor Ato Essandoh, the program brought together global leaders and climate advocates, including UN Secretary-General António Guterres, through a series of engaging segments and creative moments. Sophia Li was the backstage host and we included a gospel choir.
A symbolic “IN CASE OF CLIMATE EMERGENCY BREAK GLASS” installation was activated live on stage by UNDP Administrator Achim Steiner and activist Hindou Oumarou Ibrahim, creating a powerful visual expression of the campaign's urgency. The program was broadcast globally on UNTV.
03 / THE IMPACT
The event was live streamed on UNTV globally. The event format attracted the UN Secretary General António Guterres to take part, and delegates were led through the ambitious plan with actionable takeaways.
Executed in partnership with Creator Maker
“The event was all about going beyond ‘business as usual’ for climate action, and we wanted an event that reflected that goal. Keeney & Co and Creator Maker were fantastic - a magical combination of strategic direction, impactful and creative ideas, and flawless execution. They were with us every step of the way and we couldn’t ask for better partners.”
Cassie Flynn, Global Director of Climate Change UNDP
