/ CASE STUDY
UNITED NATIONS
MAKING CLIMATE ACTION IMPOSSIBLE TO IGNORE at the un hq with an innovative event.
01 / THE OPPORTUNITY
Ahead of the 10-year Anniversary of the Paris Climate Agreement in 2025, the UNDP wanted a unique moment that drove awareness of the Climate Promise, while showcasing the climate action already taking place on the ground.
02 / THE COLLABORATION
We produced a globally live-streamed talk-show event at UN headquarters, featuring urgent conversations and a symbolic on-stage moment. The event combined conversations about climate action with a live production designed for an international audience. The creative touch points included celebrity actor host Ato Essandoh, Sophia Li as the backstage host, a gospel choir, and breaking an “in case of emergency” glass box to demonstrate the urgency.
03 / THE IMPACT
The event was live streamed on UNTV globally. The event format attracted the UN Secretary General António Guterres to take part, and delegates were led through the ambitious plan with actionable takeaways.
Executed in partnership with Creator Maker
“The event was all about going beyond ‘business as usual’ for climate action, and we wanted an event that reflected that goal. Keeney & Co and Creator Maker were fantastic - a magical combination of strategic direction, impactful and creative ideas, and flawless execution. They were with us every step of the way and we couldn’t ask for better partners.”
Cassie Flynn, Global Director of Climate Change UNDP
