SWAROVSKI

01 / THE OPPORTUNITY

Swarovski was entering a major transformation, moving beyond its traditional crystal heritage toward a fashion-led jewelry brand for a new generation. The appointment of Giovanna Engelbert as its first-ever Global Creative Director marked a defining moment in this evolution.

02 / THE OPPORTUNITY

We developed a national communications strategy to support Swarovski's creative overhaul, building visibility around Engelbert's appointment, new collections and evolving brand identity.

Through strategic media relations, celebrity dressing opportunities at the Golden Globes, SAG Awards and film premieres, we positioned Swarovski within fashion and entertainment. We also supported major retail milestones, including its first East Coast Digital Concept Store and dedicated Amazon brand store.

03 / THE IMPACT

The program helped build momentum around one of Swarovski's most significant brand transformations, bringing its new creative vision into fashion, entertainment and lifestyle conversations. Through national media engagement, red-carpet visibility and retail launches, we supported Swarovski's evolution.

Executed in partnership with Mission