Nestlé Waters

01 / THE OPPORTUNITY

Nestlé Waters wanted to bring its sustainability and community initiatives to life across six regional spring water brands. The challenge was to create a unified, engaging story that would inspire consumers to take action while highlighting the brand's commitment to supporting communities in need.

02 / THE COLLABORATION

We developed Made For A Better Tomorrow, a national campaign built around Nestlé Waters' One-for-One Promise: for every consumer pledge to recycle, a bottle of water would be donated to a community in need.

Through a custom animated film, we transformed the initiative into an accessible, emotionally engaging story. QR codes on bottles directed consumers to dedicated campaign landing pages across all six regional brands, including Poland Spring, Arrowhead, Deer Park, Ozarka, Ice Mountain and Zephyrhills.

We also worked with Feeding America and DigDeep to coordinate water donations, while regional influencers and media outreach helped amplify the initiative.

03 / THE IMPACT

The campaign brought a consistent sustainability message to consumers nationwide through six regional brands, generating coverage in Adweek, The Drum and Plastics Today. Its lasting relevance extended beyond the initial launch, with Nestlé Waters continuing to run the campaign two years later.

Executed in partnership with Mission