/ CASE STUDY
JADED LONDON
BRINGING J LO’S DOCUMENTARY to social media through the dance community
01 / THE OPPORTUNITY
How can we build Jaded London’s New York presence and community as a major target market for the brand?
02 / THE COLLABORATION
We brought Jaded London stateside for New York Fashion Week, taking the city by storm with the streetwear brand’s biggest activation to date.
In partnership with fashion community VFILES, Jaded London hosted a colossal party and a 3-day pop-up at the iconic VFILES store, showcasing an exclusive JADED X VFILES merchandise collaboration available exclusively in-store.
03 / THE IMPACT
The pop-up saw lines around the block, building upon the existing fanbase to generate a new consumer base within the US market. Testing this first US store and positive consumer feedback and sales led to a permanent store in Soho, New York.
