Dermalogica

01 / THE OPPORTUNITY

Dermalogica occupies a unique space in the skincare world, bridging professional skin expertise and everyday skincare. The brand wanted to strengthen its connection with both skin therapists and consumers, celebrating the professionals behind its products while making expert-led skincare feel relevant to a broader audience.

02 / THE OPPORTUNITY

We developed The Power of Pro Skin, a global educational campaign that put Dermalogica's professional skin therapists and expertise front and center. From audience insights and campaign strategy to creative identity, content production and a dedicated digital experience, we built a comprehensive global toolkit with 100+ assets spanning social, digital, print and experiential channels.

We also brought the brand to life in New York City with the Exfoliation Affirmation Studio, an immersive SoHo pop-up celebrating the launch of Daily Milkfoliant.

The two-day experience blended skincare with self-care through complimentary facials, affirmation workshops, breathwork and wellness sessions. We partnered with Maman on a branded café, hosted a live podcast with Fat Mascara, and collaborated with wellness creators to bring the experience to their communities through social content and programming.

03 / THE IMPACT

The Power of Pro Skin equipped Dermalogica's global markets with a cohesive campaign platform and 100+ creative assets, strengthening the brand's professional positioning across consumer touchpoints.

In New York, the Exfoliation Affirmation Studio generated organic creator and brand social coverage, with sold-out wellness sessions and lines outside the pop-up, turning a product launch into a highly visible, community-driven experience.

Executed in partnership with Mission